Business Branding Workbook

Jump straight in to developing your business brand identity by using this Business Branding Workbook.

  • 14+ Page Guidebook
  • Customer Persona Examples and Template
  • Personalized Mission, Vision and Positioning Statements
  • Access to additional robust tools and resources
Coming Soon

Know Your Value

Determining what you are providing and how you deliver value to your customers, are fundamental to making sales. Set yourself apart from your competition by understanding your potential to leverage products, services and/or relationships to expand your market reach.

Establish Your Benchmark

Utilize this interactive document to develop your personalized brand identity. It is tried and tested workflow that has found success with our own clients!

Position Yourself For Success

Apply these guidelines for establishing your mission, vision, and positioning statements, while ensuring that they align with your core values. These statements reflect on the culture of your business and help to define performance standards & metrics - based on the goals you want to achieve.

How do you communicate the value of what you do?

First impressions are the most important aspect of every successful business interaction. We're all incredibly busy people, all trying to grow our businesses and find relative success in our own markets and industries. When communicating your business’s value and purpose to customers, clients, partners, vendors and so much more, it's crucial that we have a deep understanding of what we do best, and communicate it properly, without fail, every time.

The key is to set yourself—and your team—up for success.

When you and your team are actively on the lookout for new leads to grow your business, it's important that everyone is aligned on your messaging, target market and can communicate your researched value to anyone interested in learning more about your business. This document will help you get everyone from internal teams to external clients on the same page.

Inside This Resource

What's Included

Start off on the right foot with everything you need to answer the critical questions of any business brand identity. Who you are, what's your core message, who is the target audience you are trying to reach, what are you selling and what value do you bring.

Included in this package you will find:

  • The 14-page Business Branding Workbook.
  • A quick and easy competitive analysis.
  • An internal analysis workflow with a free survey.
  • The target market identification workflow.
  • Strategies to position your brand for success.
This Resource Is Included In The Course

Brand Identity Development Fundamentals

Business Branding Workbook

A simple, yet powerful, done-for-you initial brand development guideline to help you get started as quickly as possible.

Take advantage of defining your own mission and vision statements, discovering your cause, and identifying your audience quickly and accurately. Stock full of tips, examples, and links to additional resources to get you started as quickly as possible.

From The Author

I gave up on a great idea years ago, because it was too difficult to start.

Some of my first ideas for launching a business are still sitting in a notebook that I purchased well over 10 years ago, somewhere on the bottom of a filing cabinet.

Forgotten because when I originally thought them up, I quickly discovered that the amount of work required to take that idea and turn it into a business is incredibly complex and I felt overwhelmed.

For me, the hardest part of building any business was to simply start.

Looking back now, I can't say those ideas are any better or worse than the ones I can come up with today, but without starting I would never have known that.

There is one mantra that I use to help me start, every morning:

If you postpone starting by a single day, your postpone your success by a day.

It seems fairly simple, but that single sentence has encouraged and motivated myself and my team to work with me now to build new and incredible things.

You have a great idea.

It's the reason your here. It may not be the most unique idea, or the most exciting to the people around you, but you know that there's demand, that it solves a problem for someone, and therefore it needs to exist.

The reason I created this initial Brand Identity Development Workbook is to give you somewhere to start.

This is it. This is the one document you can use to kickstart your business idea. flipping through these pages you will start to envision your own potential:

  • Develop and write down your mission & vision statement
  • Identify your own target market
  • Finding your story
  • Develop your personal brand identity

I know, it seems like a no-brainer, but let me tell you from experience: when speaking to customers, my own teammates, partners and even potential investors, not having a sound brand identity, a solid understanding of who you are and why is just projecting uncertainty in your ideas and yourself. You know what I mean if you've ever:

  • Been asked what do you do.
  • Been asked to pitch someone your idea as quickly as possible.

I get it, I was there once. Through the experience of being asked to pitch a business idea for 5 minutes on stage in front of 300 people with only 30 minutes to prepare, I know what it's like to feel unbelievable pressure when it matters most.

From this knowledge and experience however, I've gone on to win pitch competitions, and I understand the importance of knowing your why.

In this workbook, I've created the ground work to everything you need to do and to know it order to start. To find you identity and voice. A veritable cheat sheet to knowing:

  • Who you are.
  • What you do,
  • Who your helping.
  • Why your want to help them.

When your finished with the Brand Identity Development Workbook Vol1, you won't just have template file sitting on your hard drive. You'll have a highly valuable document that clearly outlines your ready-ness to communicate your great business ideas to others, and to help them understand, and see clearly, the value in your vision. This workbook will help you to:

  • Future-proof your business ideas.
  • Increase the perceived value of your business.
  • Save you the hassle of trying to communicate your ideas on the fly.
  • Communicate your vision to your network and team.
  • Get everyone on the same page more effectively.

If you're not ready to put that great business idea you've written in your trusty notebook into a filling cabinet, then then download this free workbook. Don't make the mistake of postponing your success.

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Shawn Hopkins

Shawn Hopkins is a multi-disciplinarian gung-ho on building a creative epicenter of talented and diverse professionals looking to build and provide support to entrepreneurs and businesses around the world.

Meet Our Author
Who Is This For

Developing your business brand identity is key to building the foundation of any great business idea.

If you are:

  • Building your own brand.
  • Launching a new business idea.
  • Looking to establish your own mission & vision statement.
  • Looking to help refine your current brand identity.

You'll find immense value in completing the Branding Fundamentals Workbook Vol 1Get started on your journey to entrepreneurial & business success!

Business Branding Workbook

Jump straight in to developing your business brand identity by using this Business Branding Workbook.

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What's Included
  • 14+ Page Guidebook
  • Customer Persona Examples and Template
  • Personalized Mission, Vision and Positioning Statements
  • Access to additional robust tools and resources

Additional Resources

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Everything you need to make sure you look your best on every platform. Templates and tips on how to present yourself like a pro.