The Biko Institute provides people awareness, resources, and guidance on how to deal with the main influence that contributes to emotional pain and suffering; Emotional Footprints. The Biko Method is a proprietary therapeutic do-it-yourself methodology that allows people to process their Rogue emotions and with time, heal without the need of external intervention.
Biko Institute partnered with Humanatronix to launch their new product and services beginning with strategy, naming, a complete visual identity, and e-commerce website and packaging. The goal was to develop a brand that was approachable and accessible to consumers, but also instilled confidence that the team behind the institute genuinely cared about the wellbeing of others.
"The Biko Method Essentials Course is the all-inclusive package for achieving a higher understanding of ourselves."
A raw, authentic brand identity was needed to attract weary travelers in search of ways to clear their minds, refocus, re-discover how their past may still be impacting their ability to enjoy life today and find ways to clear it away. Through the implementation of cool, relaxing, and trust worthy tone colors, we infused the familiarity of community and trust into the brand's livery, while introducing elements of exploration and discovery across the brand's multiple touch points.
The foundation of the Biko Institute programs and courses, The Biko Method, private counseling sessions, the Flame Technique and all of their tools and exercises are built around understanding and releasing of Emotional Footprints.